
The truth is, I became a life coach because I am passionate about helping people to get out of their own way and find fulfilling and meaningful work.
Before life coaching I did marketing and public relations for 8 years. I couldn’t be happier about getting out of that field. By the time I started my coaching education, I wanted nothing to do with marketing and PR and yet, here I am one year into my business desperately reading through marketing coaching blogs in an effort to learn how to build my platform, drive traffic to my website and blog, increase my google ranking, etc. This could not be more uninspiring. Why am I so pissed off and depressed lately? I’m not doing what I want to do–I spend most of my day engaging in boring admin all day. Exactly what I was trying to get away from by getting out of marketing!
But I guess the really disturbing stuff is that all of this bullshit admin is interfering with my writing which I like to think is sometimes helpful and/or inspiring to the readers of my blog. I do not have the time I would like to do my own internal work. To do the work that I do, I need to spend a certain amount of time inside my own head where I receive inspiration and epiphany and when I’m making lists of keywords for my website, I’m not in my happy place.
And then there’s the helping others aspect of the equation which is, for me, the most important part. If I’m so wrapped up in promoting my business/workshops then when do I have the time available to be there for my friends and family members who are struggling? Although right now, I am struggling. Struggling with finding the time and inspiration to keep writing, struggling with the learning curve on building my own website and figuring out how to drive traffic to it, and how to make facebook really work for my business instead of it being the useless time-waster that it’s been from day one, and a myriad of other things that ultimately I HAVE ABSOLUTELY NO INTEREST IN.
I totally didn’t sign on for this.
And in the midst of the frustration and anger comes a voice: “Within everything that is difficult lies an opportunity.” Of course I know that but ranting about how unhappy I am about it is so much more alluring. But when the truth makes an appearance, it always breaks me out of my trance. And if that wasn’t enough there were the words of my wise friend Julie: “This is the part of any business that is necessary but hard. This is why a lot of small businesses fail. People can’t deal with doing the marketing work to get themselves or their product out there.”
If I’m helping people to launch their businesses then having experienced the rough parts myself can only help me in the work that I do.
Oh, that’s right, this is the human experiment part. This isn’t the first time I’ve been a participant in that.
And then like a gift from above I find the wisdom of Mark Silver. I know that this like every other trial I have been through exists to bring me to a deeper place in myself that maybe I would not have been able to get to any other way. It was so random how I found him but I think somehow like all of those important messages we get in life, he found me. www.heartofbusiness.com
Here’s what I was reading from his blog that made me know that in fact, I’m in exactly the right place doing exactly the right thing and getting exactly the right results:
When you don’t know what to do, instead of trying to force your way past your ignorance, trying to desperately figure out the solution as the deadline looms closer and closer, realize that you’ve reached the Divine fence of ignorance.
You have a choice: you can either push, claw, dig, or climb your way past that fence out into traffic, or you can return to Love.
Often when we’re asking for guidance, we’re asking for what to do, how to do it, and when. These are not useful questions for guidance.
Love and connection are about relationship. Instead of asking what to do about choosing your web design, for instance, trying asking in your heart:
“What would a healthy relationship with my web design feel like?”
For instance, perhaps your relationship with web design is needing more patience. Or more love. Or more compassion. See what your heart shows you. And what actions naturally arise out of that healthier relationship.
So there’s nothing left to do really but surrender as I ask myself the question, what would a healthy relationship with my marketing efforts for my business feel like?
I’ll answer that in private and get back to you.
Thank you Mark Silver for your compassion and your genius, you saved my day.